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We invented The Magnetic Patch System™ - the world's first invisible patch mechanism for daily re-styling of your favorite fashion piece. The technology is globally patented and helps generate up to 70% less waste compared to similar textile products.
ONE LINE PITCH
We invented The Magnetic Patch System™ - the world‘s first invisible patch mechanism for the daily re-styling of your favorite fashion piece. The technology is globally patented and helps generate up to 70% less waste compared to similar textile products.
BUSINESS SUMMARY
Product developed in 2020, the first customers in 2021, and the official business launch in 2022 - that‘s the story of The Magnetic Patch Cap™ - the first product category in the NEXT GENERATION family. After proving people love our product, it‘s now time to scale up marketing and expand our product catalog.
FOUNDING TEAM
- Previous 8-figure exits
- Former CEO of marketing agency
- Experienced performance marketer (>€5M ad spend)
- Co-Founder of D2C jewelry brand (exited)
CUSTOMER PROBLEM
Fast fashion creates lots of waste and leads to overflowing wardrobes. Our customers are tired of that and want to re-style their favorite fashion pieces over and over again. Fewer pieces with more styles are in demand!
- People buy five times as much clothing as they did in 1980.
- 85% of all textiles go to the dump each year without being recycled.
- Mainstream fashion brands design products only for one season. Pieces go out of style fast.
- There‘s no established system for re-styling of fashion products to prevent unnecessary waste.
PRODUCT
We are building a universe where customers can combine any fashion piece with their favorite patches. Customers choose from existing designs or create their own patches and combine them with our core products or with licensed third-party pieces. Also, practical patches like reflectors or detachable LEDs for runners/cyclists are also possible.
Now I can style my favorite cap over and over again!
TARGET MARKET
Demographic: Millennials and Gen Z
Geographic: Europe, USA, China, Japan, South Korea
Categories: Baseball Caps ($5.3B), Hoodies & Sweatshirts ($54B), T-Shirts ($17B), Backpacks ($8B), Coats & Jackets ($19B) -> Relevant Apparel market: $808B, CAGR 6.1%
COMPETITIVE ADVANTAGE
NEXT GENERATION offers the first and only invisible patch mechanism worldwide. Comparable approaches like velcro patches are not that durable, don‘t ensure the patches automatically „snap“ in place, only fit one size of patches, look ugly without the patch, and can‘t have another design underneath the patch.
BUSINESS MODEL
Currently selling D2C and B2B. The patented Magnetic Patch System™ will be also licensed to third-party brands. The biggest growth potential and highest margins are in D2C.
TEAM