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Caringly and durably designed washable diapers good for people and the planet.Steef Fleur, Billie Wonder
The name, Billie Wonder, is purposely androgynous and optimistic. It’s a nod to our commitment to stay impartial, upbeat, tireless, and curious, choosing only the best and most honest materials for our customers and the planet.
I am Steef Fleur, founder of Billie Wonder and a former documentary photographer. I saw my first washable diaper whilst on assignment with Northern California hemp growers in 2015. What struck me was how natural it looked to have a baby wrapped in cloth at such a critical time in their lives. And why, given the choice, disposable diapers were the norm.
This, combined with everything I learned about hemp that year – its many uses and regenerative qualities as a crop – stayed with me.
As fate would have it, my son was born in 2017 and the Billie Wonder web shop soon after. The web shop sold existing washable diaper brands in an effort to promote washables as the new norm. In 2020, a coach and I reimagined Billie Wonder with its own product line. Everything would be made of organic hemp, from diapers to bins, and carry an adult aesthetic. Since then, I have worked with a passionate team to bring the new Billie Wonder to life.
We set out to be toxin free, organic, natural, ethical, and biodegradable – or what author Paul Hawken calls Regenerative. What we found were unrealistic prices, high minimum order quantities, large carbon footprints, or in some cases, unavailability - what we were looking for didn’t exist.
This cemented a few things. We are a forward-looking group, who should rate ourselves on intention. That is, focus on what we set out to do and what we achieved, versus what we didn’t. That no job is ever complete when you’re curious.
And lastly, everything - life, parenting, business - is about baby steps.
Every baby is born a changemaker. They flip schedules, turn lifestyles upside down, give a whole new meaning to living and loving and instantly make this world a brighter place. No matter how bumpy their starts or how shaky their rhythms, they change us just by being them. It's up to us to change their world so they can keep changing ours for the better. The future is theirs. The choice is ours, every day.
We work hard to reduce waste, making washable diapers and essentials that are nice to look at and so well made that you can’t throw them away. And when you do throw them away, ideally after many years of service, our goal is to make products the planet is happy to take back.
We strive to make easy to use products using the kindest materials and fairest sources available.
How does it work?
Like we said, it’s easy and clean. No touching solids. No scraping solids into toilets. No walking around with solids in your bag. Just a couple new terms and accessories, some laundry instructions, and you’re off.
For convenience, start with The Trial Kit, it’s an easy way to see if washables are for you.
Then make two promises to yourself – you will start at home (no outings) and you will give yourself the time you need to get comfortable.
It does add a routine to an already busy day, but we’re confident you’ll find washables easier than you think and perhaps similar to your current changing routine.
For example, you still dispose of solids in the trash or toilet. And you still throw used diapers in a diaper bin. But instead of taking trips to the dumpster, you’re walking to the diaper bin and laundry room.