Seeing the beauty in waste

Josette de Vroeg, Nowa

In 2015 Josette worked for Closing the Loop, focusing on circularity for mobile phones, and trying to turn the mobile phone into a waste-free product. It is around that time that she, together with her friend Joyce, came up with the idea of making beautiful jewelry made from waste phones collected by Closing the Loop.

Phones play a significant role in our daily lives. Did you know your old phone contains all the ingredients needed to create beautiful jewelry?

Nowa stands for No Waste. We create jewelry by using gold and silver extracted directly from old phones. Our partner, Closing the Loop, saves these phones from e-waste dumps in Africa.

the potential of e-waste

A ton of broken mobile phones, computers or other electronic waste contains sixty times the amount of gold, a ton of gold ore has. Moreover, it is easier to get. It is estimated that 30 to 40 percent of the total world demand for rare metals can be covered by urban mining.

turn e-waste into gold


For every piece of jewelry we sell, Closing the Loop, winner of the Circular Award 2018, will collect and recycle five waste phones from Africa. You get a beautiful piece of jewelry, and you’re able to contribute to less e-waste worldwide.

Partnering with CLOSING THE LOOP


Hundreds of millions of ‘waste phones’ end up in landfills in Africa, leading to pollution, loss of valuable raw materials and health issues. Because in developing countries these waste phones cannot be recycled properly, CTL collects them and makes sure they are recycled in the best possible way.

my products

  • jewelry Connection Circulair - pendant
    €39.95
    sold and delivered by Nowa view product
  • jewelry Connection (&) - etiquette
    €44.95
    sold and delivered by Nowa view product
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