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"Sustainability meets fashion" For us, good working conditions and the lowest possible ecological footprint are not a trend, but a conviction and an obligation. It is the reason why we started our brand, and what still drives us everyday. Our pursuit is to create timeless collections that outlast seasonal trends and that are suitable for any occasion. Items that you'll love for a lifetime.
Meet our founder & designer
"I want to show that fashion and sustainability can go hand in hand."
~ Audrey Nuchelmans ~
Meet our founder & CEO
"I want to change the textile sector so that it becomes sustainable."
~ Arjan Oortgiesen ~
With the power of freedom
It is our greatest belief. Freedom allows us to be ourselves, make our own choices and pursue happiness without limits. We long for the good feeling, for a conscious and meaningful life in connection with people and nature.
Our target audience
The Elements of Freedom woman is self-aware, creative and enterprising. Highly educated and working. Being aware of life is part of being. Want to look good in a responsible way. You can recognize her by the combination of cool, fashionable with a bohemian twist. Shops online and offline.
"In the home market, this target group consists of approximately 10 million women."
We believe in freedom. Living life with a free and open mind and with respect for people and nature. We want to change the fashion world by bringing more beauty, fairness and consciousness to it.
Sustainability is an ongoing process of improvement. We fix a sustainability goal each year and we partner up with our suppliers to research and develop innovative and less harmful fabrics and materials. We use as much recycled materials as possible, as this leaves natural resources intact. All other used materials are highly sustainable and biodegradable, so they can return back to nature without a trace.
Every piece of clothing is conceived and designed in Amsterdam. Time and again, different models are tried on for the perfect fit. We are innovative when designing, but not just every trend is followed. We call it timeless with the times. This makes every piece of clothing a favorite for years to come.
SUSTAINABLE, INNOVATIVE MATERIALS
Only comfortable, durable fabrics are used. In this way we can continue to create fashion without harming people, animals or the environment. Even our buttons are made from recycled or biodegradable materials. Every year we set the goal to increase the percentage of recycled materials.
PRODUCTION AND SUPPLIERS
The collections are produced in Europe under good and fair working conditions. We produce as much as possible on request to prevent surpluses. The factories are visited several times a year and together we stand for fair and sustainable production.
Every year too much clothing ends up in the waste heap. When a garment comes to the end of its cycle, we ensure that the garments or materials can be used in a new way. If an Elements of Freedom item of clothing is used up and you do not have a good destination for it yourself, you can return it to us. We provide a sustainable solution.